What do web publishers and advertisers create to increase visibility? What can small publishers do to help keep the government on their side when it comes to generating revenue? How can social media help small businesses succeed?
These are just a few of the questions that the 5th annual Long Tail Alliance Fly-In aimed to cover, and the overwhelmingly positive response from attendees has proven that this year’s Fly-In was a success.
From engaging speeches about mobile, social media, online advertising, and best practices in publishing to intimate meetings with members of the Senate and the House of Representatives, we couldn’t believe how much attendees were able to see and do in just 2 days in Washington D.C.
Day 1 – June 3rd, 2013
On the first day, attendees were able to learn from experts in the industry, network with their peers, and spend some quality time together during meals and happy hour learning about challenges and successes.
The afternoon kicked off with digital sales training and some light-hearted comedy from Steve Bookbinder, who enlightened our audience and taught them how to drive more traffic, engagement, and ultimately, sales from their websites. You can download Steve’s presentation here – What Brands & Agencies Want, How to Give Them What They Need
The IAB’s Senior Manager Jeff Fryer took the stage to answer some of the most commonly asked questions about social with his tactical and hands-on presentation about how to use social media to drive success as a small publisher. Among small publishers, some of the most frequently asked questions about social media include -
- What platforms do I choose?
- How do I manage my time?
- How do I monitor?
These questions and more were addressed in Jeff’s speech which is available here and is ready for download on Slideshare.
Attendees also learned about the power of mobile and what it means for the future of marketing and advertising from Mike Coppola, Director of Business Development at Jumptap. He provided some helpful advice and tips on how to monetize your website, product, or service using mobile and included helpful examples of how big brands are using mobile to their advantage. While small publishers may not have the resources to do exactly what the big brands are doing, they can take the strategies and put them into practice in their own businesses.
Download Mike’s presentation and learn more about using mobile to generate more revenue here – Monetizing Mobile: Mike Coppola.
Other presentations covered real-world examples and best practices from Long Tail Alliance members who are generating their salaries from online advertising. This amazing panel of online publishers included representatives from Elfster.com, JoyofBaking.com, IKEAFans.com, and CommunityPoweredMedia.com.
Representatives from the IAB also gave members important insight into the ad-blocking and third-party cookie bills that could potentially be passed in order to prep them for meetings on Capitol Hill.
After an inspiring day of learning, it was time for some fun. As a loyal sponsor of the Long Tail Alliance Fly-In, Google was generous enough to offer members the chance to experience cocktails on their roof and a steak dinner in their employee cafe.
Productive day at #IABFlyin today. Thanks to the speakers and fellow publishers for great conversation.
— Phil Van der Vossen (@PVanderVossen) June 4, 2013
Day 2 – June 4th, 2013
On the second day, members and attendees had the chance to meet face-to-face with members of the Senate and the House of Representatives. They were broken up into small groups of 4-6 people to have candid conversation with government representatives about how online advertising affects their business and what third-party cookies and ad-blocking software could do to negatively affect their livelihood. While some representatives knew all about the bills that could potentially hurt small publishers, some were unaware of the magnitude that these bills could have on so many businesses in the world. It continues to be extremely important to raise awareness among decision-makers about the impact of these bills.
— Rogers Cadenhead (@rcade) June 5, 2013
Proud to be on Capital Hill today educating legislators on the importance of online advertising to small businesses! #iabflyin
— Anna Hitchins (@AnnaHitchins) June 4, 2013
After a long day of campaigning for online advertising rights, members were able to kick back for one last networking event near the Capitol. Cool air and refreshing drinks were served as members continued to learn about each other’s experiences and businesses in a relaxed and comfortable environment.
As we move away from this important event, we encourage members to stay in touch with each other and keep talking about these issues so that they remain at the forefront of decision-makers’ minds.
Here at the Long Tail Alliance, we will be creating a private community for members to share stories, ask questions, and keep in touch with other members so that they can grow their business. Stay tuned for more information about that community, coming soon.
If you’re interested in becoming a Long Tail Alliance member, it’s not too late! You can sign up here -
Feel free to email us directly with any other questions, concerns, or comments about the event and benefits of membership, and we can’t wait to see you at next year’s Fly-In!